Guide
QR and NFC Connected Physical Touchpoints
When to use QR codes, NFC cards, branded short links, forms, booking pages, and landing pages on physical materials.
Best for
Businesses, events, exhibitors, product brands, service providers, and agencies
Problem
A physical touchpoint only becomes measurable when it leads to a useful action, but QR and NFC should be chosen based on the moment.
Design for
Scan moments
Tap moments
Booking and reviews
Lead capture
Catalog access
Follow-up tracking
Physical touchpoints
QR counter sign
NFC VIP card
Tap-to-connect card
Catalog QR stand
Review plaque
Short-link display card
Connected actions
Review page
Booking page
Lead form
Product catalog
Multi-link page
Reorder page
Sponsor offer
Avoid
Using NFC for video-only audiences
Unbranded QR codes with unclear action
Links that cannot be updated after production
Start with the moment